You mention the value in billions of page views. Later this year, after beta rolls out they are implementing advertising on the platform. It is a crucial part of the rewards pool. All advertising, with the exception of the 15% exchanging fee goes directly into the rewards pool to be divided up pro rata. You diminish the value of content, but I ask how does a page get views with out it?
Last time I checked most people don't watch tv for the commercials...they watch for the content. Content has value, currently most social platforms just don't value the content makers.