Also note that a good chunk of those 10k users probably doesn't care about NRVE and crypto (yet), and signed up because they're interested in a social network that doesn't eat their users while being feature-rich and accessible.
Of course NRVE is what determines the value of the network and thus it should be made as easy as possible to obtain. My favorite exchange at the moment is definitely KuCoin, which isn't trading NRVE yet. I've been way more careful with shady exchanges after the Bitpaction scam earlier this year, even while always followed best practices.
Anyway, on a side note, ICO-projects shouldn't at their core lean on the value of it's token and it's promises, but instead the associated product should make the token valuable. Sounds like common sense, yet there are enough ICO-projects that have failed or became obscure due to this.