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Tips for Getting (Readers) Engaged with Your Content

Melanie Mathos ·
It's Valentine's Day, and love is in the air! But how do you get readers to share the love for your content? What exactly is “engaging” content anyway? Many use vanity metrics such as likes or favorites as a baseline metric. Some dive deeper to quantify by shares or comments. Others actually look at conversions that resulted from a piece of content. (Follows, signups, sales, etc.) The definition of engaging can encompass many factors. One of our favorite takes on the meaning comes from...
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