Tagged With "brands"

Topic

Member incentives for bringing brands to Narrative

Malkazoid ·
A question for the team! Do you have anything in mind along these lines? Something to make it worthwhile for members to bring brands to open a channel on Narrative? A small percentage of the revenue raised from the channel fee, and channel activity, for example? 5%? I'd love to hear people's thoughts on this. Programs like this could help the network and its revenue grow at a much faster clip, which in turn would accelerate user adoption.
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Re: Brand owner vs Niche owner

Ted ·
Niches and brand channels are completely independent, so there should be no issue with having a Yankees niche and a Yankees brand channel. We'll make it clear on niches that they are member-operated, with no direct affiliation to any actual brands/companies.
Topic

Brand owner vs Niche owner

mrgoodsett ·
One year after launch, Narrative is a big success. Many business brands want to do business with Narrative. The New York Yankees want to set up a brand, however, there is a niche named New York Yankees, could the brand and niche exist together? or would the Yanks be out of luck(hopefully-go Dodgers)?
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Re: Brand owner vs Niche owner

Ted ·
Oh yes... and Go Dodgers!
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Re: Brand owner vs Niche owner

Emily Barnett ·
@Ted have you confirmed with a Trademark lawyer that there is no issues here. Or is this speculation, based on your whitepaper.
Topic

Brands and niches overlap thoughts

Malkazoid ·
Some questions have come to mind. - Can a brand like Samsung purchase a ‘Samsung’ niche and use that instead of a Brand Channel? Seems to me that might be an abuse of the intention behind separating Brands and defining them as being governed by different dynamics compared to niches? If we want to prevent this from happening, how do we go about it? - can a brand publish its content both to its own channel and to niches? Would it cost them to do so? I would see value in them being able to...
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Re: Brands and niches overlap thoughts

Dias Flac ·
The way I understand it, brand channels are set aside so that the owners are able to moderate and control the content in the channel. If samsung bought the Samsung niche, they won’t be able to stop me, you, or anyone else to post on that niche since it’s public.
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Re: Brands and niches overlap thoughts

Malkazoid ·
Not all corporate entities are flush with big budgets for this sort of thing... I could see a whole tier of businesses seeing value in buying ghetto niche instead of the brand channel? Mainly wondering if this would be a Bad thing or not, within the designs of the Team?
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Re: Brands and niches overlap thoughts

Emily Barnett ·
Yes @Dias Flac that is my understanding too. I think that they will just pay for the brand and have the autonomy rather than try to save a bit of money...although who nows for sure!
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Re: Brands and niches overlap thoughts

Emily Barnett ·
that is true....
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Re: Brands and niches overlap thoughts

Malkazoid ·
Hilarious - my predictive text on my stupid phone turned ‘the’ into ‘ghetto’. But the sentence kind of still works!
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Re: Brands and niches overlap thoughts

Malkazoid ·
But I thought content on niches had to be owner approved also?
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Re: Brands and niches overlap thoughts

Dias Flac ·
Nah, it’s moderator approved not owner approved. The owners do hire the mods so I guess that’s why you intepret it that way.
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Re: Brands and niches overlap thoughts

Malkazoid ·
Ok got it! Thanks!
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Re: Brands and niches overlap thoughts

Rosemary ·
Here I am with my coffee, popping in to answer @Malkazoid question and you guys have already answered perfectly! Awesome. Thanks for taking the overnight shift
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Re: Brands and niches overlap thoughts

carlos ·
Que debo hacer con el nicho que compre
Topic

Getting Ready to Design Something Cool!

ericnovak ·
Looking forward to creating some great swag for all of us- my day job is a designer, so I gathered up some inspiration from the current Narrative brand and I'm ready to rock and roll!
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Re: Brand Channels -> Publications

Malkazoid ·
Hey @Ted Interesting move and great to ponder how to make the terminology clearer. Honestly, I don't feel like publications gets us all the way there. It is such a generic term that it blurs the boundaries with what goes on on niches. After all, publishing happens on them too, and the control one gets from having a Brand Channel is actually expressed in the 'Brand' part of that designation. Brand publications would get us there but it is too long, and clunky. I don't have a solution - just...
Topic

Brand Channels -> Publications

Ted ·
Hi everyone- We're making a terminology change for Narrative. What we used to call "brand channels" will be renamed "publications" going forward. There is no change to the feature or purpose of those channels, but we feel that using the term "publications" more accurately reflects what those channel types represent. After all, the the main reason to launch a "publication" in Narrative is to have complete control over your channel- who can post to it, who can moderate it, and even installing...
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Re: Brand Channels -> Publications

Mark Hollingshead ·
Is there a need to have an generic name like Channel or Domain, and then subsets of that like clubs, government, publisher, brands, etc., so that different fees can be utilized, solving some of the variants we discussed about Brand Fees?
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Re: Brand Channels -> Publications

Mark Hollingshead ·
Any decisions as to cost of Publications?
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Re: Brand Channels -> Publications

Ted ·
Not yet, but getting closer to a decision.
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Re: Brand Channels -> Publications

Ted ·
Yes, exactly. The spec will hopefully demonstrate that what we are doing is real, though obviously until we get to beta I'm sure there will be doubters.
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Re: Brand Channels -> Publications

Malkazoid ·
Great to hear a new spec is on the way, BTW. Something we've been discussing on Telegram today - if sharing this spec with the world could also include some form of progress metering for each aspect, that would really help the community and the world at large feel the forward motion. Nobody has any idea of the great progress I am sure you are making every week... I'm sure there are aspects of it that you might want to not reveal too soon, but I am also sure there is a way to still...
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Re: Brand Channels -> Publications

Emily Barnett ·
Hmmm...nope. I don't like this change, but for different reasons than @Malkazoid stated. I addressed the topic of moderators and if they were like editors before, and the levels of control. I have been informed that yes moderators are a bit like editors and they have control over content. Owning a Niche is a business. I have expenses and I must market it, etc. Control is also important to me. I want my moderator to decide what is good enough to PUBLISH via my niche, on to the internet. I do...
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Re: Brand Channels -> Publications

Malkazoid ·
Hey Mark, Thanks for all of these thoughts and the time you took to convey them. I particularly like the term 'domain' - for brands. I think it is a big step back in the right direction, compared to 'publications'. It brings us back towards specific meaning about what makes brand channels different from niches. Control yes, and that extra touch of cachet which a brand or established business would appreciate as reflecting positively on their activities. Startups will appreciate it because it...
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Re: Brand Channels -> Publications

Mark Hollingshead ·
I like the comments of @Malkazoid and @Emily Barnett . And I see the motivation of the @Narrative Network Team to make name that markets the right intention of Brands/Publications. When I think ahead, I see some issues. Especially, if we can get to video, and psiphon away YouTube creators and even main stream creators, along with magazine, newspaper, book publishing. A hurdle I keep thinking about is order. The need to find things as I dive in to find great content to experience. I may be...
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Re: Brand Channels -> Publications

Mark Hollingshead ·
@Malkazoid , glad you clarified the duly use of categories and search. I ment both and thought it but failed to state that. As far as general vs subs, and you liking both, I'm mostly still problem solving that duplicate niche question. With the headache it can be for the Tribunal to hold court on so many duplicates and the general Niches able to always complain about Subs, this could be eliminated if the niche had to be more specific. ie. The tourist to Vegas will search and get more choices...
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Re: Brand Channels -> Publications

Malkazoid ·
Excellent! I look forward to having the problem of too many niches! It will mean Narrative has grown substantially! This is part of the appeal of being more permissive with niche specificity or lack thereof: it allows more room for people to choose the niche the way they conceive of it, and at the same time, that allows for addressing a bigger plurality of content seekers. I remain convinced that even though you personally have no interest in a general Las Vegas niche, many people will.
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