Tagged With "Advertising"

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Thinking On The Consumer Paradox

Bryan ·
Narrative's vision is to build a/the new content economy . What does this mean? On one level, thinking about this involves some really cool sci-fi futuristic world-building. One thinks of Ready Player One by Earnest Cline, or just about any of William Gibson's books. Or, THIS incredible concept film portraying hyper-reality/AR by Keiichi Matsuda. The future link between buyers and advertisers has been imagined many ways, spanning from the dark and dystopian to the bright and hopeful. The...
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Thoughts on Advertising

Bryan ·
The New Content Economy can't just propagate the same-ol' same-ol' advertising methodologies. And this is going to be difficult NOT to do. Currently, if a brand wants to advertise to you on a website you're visiting, they go through this process (roughly): Brand creates media plan with targeting information (versions, demographics, etc.) Brand creates ads Media planner uses the ads to create tags in Ad Server Ad Server codes each tagged ad based on all the relevant/required data (ad name,...
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Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emily Barnett ·
Hi All, I know there has been a lot of comparison of Narrative to the platform Medium, both in the elegant format, but also for the quality of content that is on it. Bamm. that is what sold me on Narrative ...well that and that content creators get paid, (although I do think some people get paid on medium too) I was just over there reading articles. I also have spent the last few days watching the Zuckerberg congressional hearings (not just the highlights, the whole thing, phew) and couple...
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How to Discover Unique Niche Ideas

MichelleG ·
Some folks have been worrying about the best niches already being taken. This led me to think a little about how to come up unique, profitable niches. Here are my thoughts so far and some googled up links. It seems to me there are at least three objective indicators we can look at to come up with niches most likely to be profitable: Advertising Revenue Potential - For this one idea is to think about how expensive ads generally are for keywords and keyword combinations likely to be used in a...
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New Complaint Asserts Web-Wide 'Behavioral Advertising' is Actually a Data Breach

Michael ·
As Narrative will most likely be involved with advertising, this is a development to keep a close eye on: https://brave.com/adtech-data-breach-complaint
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Before the Alpha redesign release

Malkazoid ·
Hello! Thought I'd share a couple of thoughts as the time approaches for the redesigned Alpha. First is that the influx of new members has slowed to a crawl, and it might be advantageous to push advertising into new fronts to coincide with the launch of the redesign? Second is that it might be nice to save some screen grabs of the old Alpha and make available, in some way, a Before and After. It is so easy for people to take all the hard work for granted when they don't know what was there...
Topic

bright future for Narrative

New Social Media ·
Hello all, I just wanted to say thank you to this great community and the team, I think you are doing great work during these difficult times in the crypto space. I am longterm superbullish in general, but especially when it comes to Narrative. While the team is finishing the Beta, I think it was a great idea from Ted O'Neill to start the advertising campaign with this interview https://www.disruptordaily.com/episode-21-rewriting-how-content-is-distributed-with-blockchain-podcast/ where he...
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Niche Ownership Worth in the Absence of Advertising Pre-Beta

MichelleG ·
In light of the increase in the cap on the number of owned niches, which I think is awesome by the way, now might be a good time to think about the value of owning niches. I've been sitting on my five for a while now. As a minnow, should I sink some more money in? On the current schedule, the Beta releases sometime in March. At that point, as I understand it, the clock will start ticking on our year of niche ownership. A niche costs roughly $75 USD at the time it is purchased. So I have from...
Conversation

Publications Customization

Garden Gnome Publications ·
I know it will be a while before we see the Publications feature, but it's actually one of the things that attracted me to Narrative early on. I see potential for Publications to become a unique feature that Narrative has to offer brands and content entrepreneurs who want to go beyond what publishing in a Niche can do for their content. So my mind is on the features. The @Narrative team may already be planning some, or all, of this, but I would like to see a lot of...
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Re: Before the Alpha redesign release

MOLLY O ·
@Malkazoid . We are aligning marketing activities with upcoming releases - and great idea to capture some screen shots. I will do this week to preserve the look and feel of before and after. Of course, we want our existing community to help spread the word - especially as we get closer! Any ideas you have for that are also welcome
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Re: Before the Alpha redesign release

Slaz ·
I'm all in for the idea of preservation. It's nice to look back on how things were after Narrative has been active for years. As for advertising, I believe member to member advertising will takeoff by itself by the time when content publishing is actually implemented.
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Re: Before the Alpha redesign release

Malkazoid ·
Hi Molly, I guess what I could suggest then is perhaps that when you email current members to announce when the new Alpha is to go online, to engage us to spread the word through social media. I've only done a couple of rounds of posting about Narrative on social media because I'm sensitive to not spamming friends, colleagues and followers - besides sparse infusions maintain credibility. But this would be a genuinely worthy item to broadcast, and you could find many of us willing to do so.
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Re: Before the Alpha redesign release

MOLLY O ·
Good reminder to keep things brief and to the point for sharing!
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Re: Niche Ownership Worth in the Absence of Advertising Pre-Beta

Christina Gleason ·
I think the benefits of early niche ownership are in being able to shape how your particular niche community or communities function. You'll have your mod team working on monitoring the content and the comments from the very start. (If you have no one nominating themselves as a mod yet, nominate yourself! I did so in my niche so that I could take a more hands-on role in moderating, even though I won't get the additional 6% revenue for moderating. We may not recoup our investments in the...
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Re: Niche Ownership Worth in the Absence of Advertising Pre-Beta

Emily Barnett ·
Hey @MichelleG so good to have you and your thinking cap, back on the community page starting good thread like this one. I too see niches I want to buy but share similar concerns, this close to beta, i have a lets see mentality. I think you ask an interesting question about affiliate links. At this point I do want more information about marketing, advertising, and a bit more functionality, before I invest round three of my money. But I am super happy to have the extra niche slots available...
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Re: Niche Ownership Worth in the Absence of Advertising Pre-Beta

MichelleG ·
Oh trust me. I'm very invested in the US Presidential Election and Donald Trump niches that I own, and there's no chance I'll let those lapse. Shaping those communities and beyond that helping to shape the general character of all the politics related niches is very important to me. I want everyone to feel and be free to express their views without fear of partisan moderation in particular. But there's a separate question as to whether it makes sense to start the clock ticking on a paid time...
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Re: Thoughts on Advertising

Bryan ·
No one has an opinion on how advertising should be conducted on Narrative? This discussion (with myself) is highlighting just how expansive is the gap between the two perspectives evaluating Narrative's ROI. Crypto perspective vs. Content perspective. This thread does not address the Crypto perspective... but, I didn't think it would draw total silence. Rather, in light of the prolific scrambling for community activity points, like liking posts despite the absence of even a modicum of...
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Re: Thoughts on Advertising

Harj ·
Hi Bryan I will try add my bit with your conversation. I think I can see why advertising has such a prominent Chanel base. It's going to be looking to see what Narrative is and if it will one enhance its objectives and second is ROI. Which is different to the ROI I talk about with users ( content Creator) there concern if it's worthwhile to be on Narrative. Advertisement will need to feel comfortable with what is being said and what they are putting there name to or the will not be a patron.
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Re: Thoughts on Advertising

Bryan ·
Thanks @Harj I was sort of counting on at least hearing from you! I'm glad you said: I posted the digital marketing process above because it helps explain just how disconnected Brands are from their actual advertising campaigns. An advertiser (brand) will never evaluate ALL the places their ads might land. Why? Because the ads are delivered to a user profile. True, the brand can say, "We only want our ads to be shown on cnn.com " but, that severely limits their reach. Especially if their...
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Re: Thoughts on Advertising

Igor Berezner ·
Online media was my bread and butter for a long time, so IMO the best way to maximize ad revenue is to work directly with premium ad networks and exchanges, such as OpenX, Rubicon, Adx etc. Also, ads should be served using header bidding technology.
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Re: Thoughts on Advertising

Roger Sels ·
Maybe just a little off topic, but I would vote for a reader subscription model to avoid ads. How pricing should be is off course another question. Maybe the Netflix approach? $10/ month if content availability is up to snuff.
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Re: Thoughts on Advertising

Igor Berezner ·
The subscription-based business model may be great if and when a site becomes as big as something like medium.com that has approximately 200M users per month, and a 2%-3% subscription rate is not bad. Additionally, for subscriptions to work the user-generated content must to be worthy enough for people to want to pay to read it each month. Consequently, this may also require getting editors or building some type of review system to assure the quality of the content generated by publishers.
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Re: Thoughts on Advertising

Roger Sels ·
Wise words. Let me be clear: I would suggest a hybrid model. Meaning: subscriptions as an option. Paid in NRVE.
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Kyle Kidd ·
I agree it'd be nice to give people the option to see ads or not using paid subscriptions, although I don't think that will be the determining factor of success for a social media platform. The nice thing about Narrative niches is that relevant ads can be shown there without having to collect any personal information on the users viewing it. In my opinion, most people are concerned with their personally identifiable information being (mis)used without their knowledge as well as not being...
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emily Barnett ·
@Kyle Kidd I agree that peoples personal data is the most important concern of people. I do think subscriptions could be a profitable thing to get into...but maybe not as much as advertising. Unless it becomes the new expectation set by facebook. I am a big fan of Patreon and so many millennial's are into supporting platforms and favorite content makers. So it might be worth it for the Core Team to look at a two revenue system. Although maybe they did already and didn't find it advantageous.
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Kyle Kidd ·
@Emily Barnett Good point - I think the current plan is to support content creators based on some kind of voting/tipping, but other models might also work well. I've been thinking of how the team might generate value/revenue for the NRVE token to encourage both users and contributors to hold onto them. One way I've seen it happen is through burning coins as a fee on various transactions within the platform. Taking coins out of circulation would essentially equally distribute that value to...
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emily Barnett ·
@Kyle Kidd oh I think the reward system is fantastic as it is....I just mean't that the subscription could be another layer to generate revenue for the content makers. Likewise the additional subscriptions fees would possible need to go through the Core Teams exchange fee for fiat to NRV tokens so it would be a win win for all.
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

MichelleG ·
So, here is my two cents on this, for what it's worth: 1) Something "feeling" free makes it easier to try for new users. 2) Even if an fee for no ads is totally optional and low, it's still a "fee," which is psychologically bad. Just its existence is negative in the beginning. 3) So I'd wait till a substantial user base was built up and maybe even was clamoring for it before adding that feature. 4) To the extent we have information about the current vision for how ad placement might work, it...
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Jeroenski74 ·
@MichelleG totally agree, social platforms are big because they're initially free, when big enough the ads/fees come, that the model used...until...maybe we should learn from the story shared with us by @Dennis of content creator Joel Spolsky https://www.joelonsoftware.com...-stack-overflow-age/ He tried to solve the problem of a sustainable questions/answers website without ads or fees just by combining demand and supply in this case job listings and software developers. Here you could...
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emily Barnett ·
Thank you @MichelleG and @Jeroenski74 very good insights as well. I am sure that the core team hashed all these things out, but social media...well all things internet, are changing at breakneck speed these days. I think it is wise to debate things, and this community so far is such a respectful place to toss ideas up in the air and have so many points of view describe them!
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Dennis ·
I also like Patreon idea, but then decentralized so that data is secure and owned by the creator. Watch this vid of NEO conference Amsterdam. It is the essence of why we do this. nOS announcement
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emily Barnett ·
BAAMM! Well that is inspiring! Thanks for the link @Dennis Thanks for seeing what I see about subscriptions. I do see the previous point made, of attracting people first....but also the flip side to that position, is people don't like mid-stream change either. I believe that in the future advertisements will be only for people who choose not to pay for and ad-free experience... its coming. Like television vs Netflix I think 2019 will see a lot of social media implement tiered advertisement...
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Whitmal ·
Hi, If I own a niche and the traffic of the niche is high enough to support advertisements will I be a cut of the advertising? Whit
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Rosemary ·
All of the revenue from advertising (when it comes to Narrative) will go into the rewards pool, to be divided up for everyone (see the pie below)! Let's make a huge pie.
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Whitmal ·
That is a great model and I’m hoping to be a niche owner soon. Thank you ! On Sun, Apr 15, 2018 at 12:54 PM Narrative Community < [email protected] > wrote:
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Re: Advertising, Medium, Facebook and the Sea Change that is amongst us.

Emad ·
very good project
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Re: How to Discover Unique Niche Ideas

Whitmal ·
This is a very helpful post! Thank you! I am trying to get four niches about topics that I am passionate about. I was considering weight loss and addiction as money flow niches...
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Re: How to Discover Unique Niche Ideas

Joshua Ramento ·
Thank you for the info. This information is very helpful.
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Re: How to Discover Unique Niche Ideas

Emily Barnett ·
Michelle what a great post! I think this will be helpful for years to come. In fact you may just want to expand and turn this into one of your first content posts when we go live. It could just be a continual earner.
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Re: How to Discover Unique Niche Ideas

MichelleG ·
Hey thanks! Good idea. I just might do that.
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Re: How to Discover Unique Niche Ideas

Madhanic ·
Perhaps we can look at whats already popular by referencing to steemit or reddit
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Re: How to Discover Unique Niche Ideas

JR ·
Thanks for these reference tools. It makes me realize I probably underpaid for the Health Niche . I do wonder though if Advertisers are going to be more inclined to pursue advertising on the broader Niches like Health or if they will prefer something more specialized like "Diet". Or if they have in mind to advertise on both then how that will affect their spending habits. A lot of these revenue streams can be curtailed or enhanced significantly depending on the platform functionality.
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Re: How to Discover Unique Niche Ideas

freedom ·
I did use that as a basis to some of the niches I proposed, there are a lot of forums and communities out there for trends that last a long time that have potential niche generation. Whether advertisers will use keywords later and where they aim to utilize it regarding niche space is an area that will be worth considering in the future. Finding and implementing good search tools is an advantage of taking great niches and moving them to your advantage. Great post overall and best of luck to...
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Re: How to Discover Unique Niche Ideas

Gerbino ·
Great post! Wish i’d thought this way before purchasing my niches!
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Re: How to Discover Unique Niche Ideas

Soňa ·
Thanks, @MichelleG , it definitely offers a fresh insight!With the niches that I already suggested and bought I usually choose the topics corresponding to my personal interests. Fortunately, I still have free spots for two niches so might as well try a different strategy this time... and see how it turns out
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Re: How to Discover Unique Niche Ideas

Soňa ·
On other note, what works for me, when I try to come up with some unique idea for niche, is to read something interesting, article, interview,... anything which is not too specific, rather broad, and addresses some current issue. It usually leads me to reflect on that topic and also on related topics and so on until I find some idea/subject so interesting that I consider suggesting it as a niche Though I am not sure whether this generates ideas for the most profitable niches it sure combines...
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Re: How to Discover Unique Niche Ideas

Emily Barnett ·
Couldn't agree with you more! There are definitely people who have purchased niches for the potential, but I have a hunch they probably lack authority or passion for the niche. I find this to be a strange strategy as you become very dependent on your moderator and contributors for success.
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Re: How to Discover Unique Niche Ideas

Malkazoid ·
Agreed Sona, and Emily. Also think of the human element - as owner of the niche, success will entail repeatedly reaching out to a large number of content producers who specialise in the field of the niche. How does one speak compellingly to these folks if one is not interested in and well versed in the topic? Why should they respect you and your niche if you don't share their interest in the content they produce? The answer is, they shouldn't. Once Narrative has gained momentum, this will be...
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Re: How to Discover Unique Niche Ideas

Malkazoid ·
Concerning advertising, I am having doubts as to whether it will work the way folks seem to think it will. My impression was that network rewards (including revenue from advertising) are distributed based on niche activity levels. So if your niche has lots of people posting new content that is getting commented on and liked, you will get a bigger share of the network rewards than if your niche is not very active. I don't know that there will be any direct correlation between how much you...
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Re: How to Discover Unique Niche Ideas

MichelleG ·
Absolutely. Totally agree here. Particularly for right now (and possibly forever), the kind of reverse engineering I've been thinking about should serve, if anything, the role of putting words in front of your eyes that might remind you of an area of interest or expertise you have which you hadn't yet thought about in connection with niches. Fertility, which I'll write up soon here as a proposed niche, is a great example of this. I know all about the latest technology and research in this...
 
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