When we share great content from Narrative on Facebook, Twitter, etc... and some of our followers come to read the content on Narrative, if they try to upvote or comment, see the signup form, and give up, they are unlikely to try again next time. The decision - that their desire to vote or comment is not worth the time of a potentially lengthy sign up - will tend to endure. We are squandering the social networks of our active users. This is not a renewable resource. Every time someone new comes here and decides not to sign up, we're frittering that resource away.
I propose a very simple change to the sign up flow that should significantly increase the conversion rate (leading to more sign ups and more interaction on our content).
a) If the action that lands someone on the sign up form is an attempt to vote or comment, display a form that is focused on new signups, rather than on existing users.
The current form is a sign in form, with a tiny link at the bottom that says "Not a member, Register now!". Invert the use of real estate on the form. Rather than devoting 90% of it to signing in, and 10% of it to signing up, devote 90% of it to signing up with specific language for new users.
Yes, some old users who are logged out will reach this repurposed page because they tried to vote while signed out, but they will be much more likely to push forwards with the sign in from the small link, than someone who has never used Narrative before is likely to sign up if not properly greeted.
b) The copy for this signup form should be along the lines of:
- - being welcoming/inviting
- - giving the impression the sign up is very simple and quick
- - reminding them why it is worth doing