What is the motivation for someone to start their own publication?

Service: Narrative

Regarding the upcoming publication, right now it's more expensive than what Medium would cost, and Narrative is still new platform, so doesn't bring in readers without the owner's effort.

I read the specifications and asked, but still don't see what's in it for someone to pay and start a publication. As they don't earn NRVE rewards from the pool, and are expected to compensate editors and writers. Can anyone please explain?



Original Post

Activity Stream

A primary motivation is so that brands can control their message, what is posted  and who posts to the publication, how it is moderated and by who, and how it is edited.  That element of control is primary for someone interested in a publication.  They will be able to hav their own logo, and depending upon which plan level, they will also be able to use their own domain name to further their branding.

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