As Narrative will most likely be involved with advertising, this is a development to keep a close eye on:
The cool thing is that Narrative won't be targeting ads at individual members; our ad system as currently planned will be targeting content.
^^Coolness, Rosemary, now I won't have to be creeped out by a whole bunch of travel ads when I've just booked a flight to California or something.
It will be interesting to see how this case plays out. I bet there's a lot of behind the scenes scrambling to prepare a response going on at Google.